Die Another Day, celebrating Bond’s 40th, went a similar route, but at least they added some effects to the blue background. ![]() Many a fan was dismayed that this was chosen to represent the celebration of fifty years of cinematic 007, myself included. Like the final US poster, it featured a singular character against a stark white background. Here in the United States, I never saw the Skyfall character posters in a cinema lobby and I’m not sure if that is a good or bad thing. The 007 logo is gold this time out, signifying the 50th anniversary. Granted, some would say Bond should not be walking down a tunnel coming out of the barrel, but I felt it was more Bondian than what we saw with the last film and, unfortunately, what’s to come. Having the gun barrel as the teaser poster is a great callback to the first twenty movies in which it was amongst the initial images an audience would see. Drenched in blackness, Bond is striding forward down a tunnel that is merged with the iconic opening gun barrel. ![]() It’s more striking than the images we got with the Quantum of Solace campaign. May 2012 brought the release of the first Skyfall teaser poster.
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